Vander Els Partners
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What am I actually buying?

Search, the map, ads, AI answers, your website and social, run by one team and reported as one number. What yours covers is scoped with you before anything is signed.

Illustration: a light street map of a county under a row of service icons, with one orange route running the roads to the single business marked YOU.

Illustration. The map is ours, drawn for this page.

  1. Website Built on our stack, patched every week.
  2. Local SEO Measured on the same grid points monthly.
  3. Google Ads Run against booked work, in your own account.
  4. Google Business Profile The map pack managed and watched daily.
  5. AI search Named in the answer, checked every month.
  6. Lead tracking Calls, forms and CRM reconciled monthly.
  7. Social Posted weekly from your own photographs.
Work with us What it costs
01

Who is touching my website every week?

A site that is still earning the call in month eleven, because the people who built it are still working on it every week.

One site, one year52 weeks
Routine check Patched Page added Something caught

A drawing of a year on one site. Not a client record.

Build Designed around the jobs you want, hosted on a stack we run. Registered in your name
Every week Patching, uptime, and a live test that the form still delivers. Tested every week
Content Service and town pages added across the year, for the margins you want. Added over the year
Speed Page weight and Core Web Vitals watched after every change. Measured after edits
Security Backups, isolation and monitoring on the stack we run ourselves. Watched daily
02

What does local SEO actually involve?

Showing up across the whole area you serve, not just the block the office sits on.

Coverage, from every point in the areasame points, monthly

From your office

From where customers are

Top three Page one Ranking, out of sight Nowhere

One rank check run from your office will always look better than the map your customers are reading.

A drawing of how a grid is read. Not a client result.

Grid The same points across your whole service area, every month. Same points, monthly
Technical Crawl, index, internal links, and the pages competing with each other. Self-competition first
Content Pages for the services and towns that carry real demand. Demand, then pages
Authority Citations and local links, earned at a pace that holds. The part that compounds

Timeline

Movement usually shows on the grid three to six months in. Paid carries the phone meanwhile.

Paid moves first

03

Where does my ad money actually go?

To Google, on your card, with the invoice in your account where you can read it without asking anyone for a screenshot.

What is removed firstbefore a dollar is spent
All searches matching your services
Price shoppers and free-quote farming
DIY and how-to searches
Counties you do not serve
Jobs worth having

Shape only. Not a client account.

Every week Search terms reviewed, negatives added, budget moved toward booked work. Booked work first
Landing Ads point at pages we control and change ourselves. Pages we control
Billing Google bills your card, with no markup from us. Your card
Credential Our founder holds the Google Ads Search Certification, issued through Google Skillshop and valid through October 23, 2027. Verify it on credential.net
04

Why does the map matter this much?

Because for most local searches the map pack sits above everything else on the page, and somebody who is ready to book is not scrolling past it.

One phone screenlocal search

A drawing of the layout, not a live result page.

Setup Categories, services and service area set deliberately, starting with the primary. The category decides a lot
Ongoing Photos, posts and questions kept current, review pace kept steady. Steady beats spiky
Defense Keyword-stuffed names and invented service areas reported and tracked. Reported and followed up
Suspension Watched continuously, because a suspended profile takes the phone. Caught in days

One thing to know

Google can suspend a profile with no warning, and nobody can prevent that. We catch it early and handle the reinstatement.

Caught early, handled

05

Do you show up when someone asks AI?

A growing share of your customers ask ChatGPT, Gemini, Perplexity or Google's AI answer for a company, and they act on the two or three it names.

These systems retrieve, they do not inventsame sources as the map
Your website Your map profile Reviews Directories and citations Press and mentions

Retrieved and assembled

The assembled answer

Northgate Dental Implants, named

Some assistants are starting to place the call for the customer.

A drawing of how an answer is assembled. The sources and the answer are illustrative.

There is no page two of an answer. You are named, or you are absent.

Nobody can buy a spot. We make you eligible and measurable, and show you each month where you were named.

06

How would I know if a lead went missing?

You would know within the month, with the source and the recording attached. A lead that never arrives leaves no gap in any dashboard, and every system involved carries on looking healthy.

Two records, compared on purposeone month

Calls and forms

59

Tracked numbers plus the mail server log

In the CRM

56

What your team actually saw

Unaccounted

3

Finding out why is the job

Illustrative figures. The gap is the whole reason both records exist.

Search Console, Bing Webmaster Tools and Microsoft Clarity are read weekly, for what the engines make of the site and what visitors did on it.

Calls Tracked numbers with recording, and the source on every call. Source on every call
Forms Every submission logged at the mail server as well as the CRM. Two records, on purpose
Watchdog An external monitor tells us the day a lead path stops. Alerts us first
Into your CRM Wired into the system your team already works out of, source attached. Delivered, with its source
07

Who is posting, and how often?

A month of posts built from your own photographs, scheduled across the profiles a customer actually checks before they call you.

A month, before it runsfour weeks
A post going out Removed before it ran Posted, then checked
Google Business Profile Facebook Instagram LinkedIn X (Twitter) Bluesky

Shape only. A month of posting, drawn.

Your photographs You send the pictures. We handle the branding, writing and scheduling. Your own work
Checked after it posts Every post is claimed back against what the platform actually accepted. Confirmed after it runs

Why not just buy the one I need?

Because the monthly number only reconciles if one team can see all of it.

The same customer, as four vendors see it
Adsa conversion reported counted on the click
Searcha ranking reported counted on the visit
The mapa call reported counted on the tap
The CRMa new lead logged counted on the form
Reportedfour wins. The customer was one.
One customer, four systems
Tuesdaysaw the ad no click
Thursdaysearched your name the ad did that
Thursdaytapped the map listing profile takes credit
Calledrang out, no message invisible to the CRM
Two weeks onfilled out the form logged as a new lead
Countedonce, correctly because one team saw all five

What do you subcontract?

One thing, and you hear it here first.

Google Ads Campaign management runs with a specialist partner, inside an ad account registered in your name. Named up front
How they are paid Out of our retainer. You get one invoice from us, and nothing from them. One invoice
Everything else Website, local SEO, the map profile and tracking are ours. The team that built it fixes it. One team

That is the whole list.

Find out where your business stands.

Tell us the business and the towns you cover. The reply comes from the strategist who would run the account, with a straight read on what your market will carry.

Work with us What it costs