Marketing for dental, medical and specialty practices

Someone choosing an implant dentist or a surgeon does more reading than almost any other searcher. They compare providers, read about the procedure, check reviews and now ask an AI assistant, all before they call. We work to put the practice in front of them at each of those points, and to show which one produced the consultation.

What we run

Every provider and every service line gets found where patients look. That means a page that answers what a patient actually wants to know, a Google Business Profile that stays accurate, and a position on the map measured across the whole area the practice draws from.

Google Ads go after procedure searches from people ready to book. Searches for free or cheap care, insurance lookups and job seekers come out first. Healthcare advertising carries its own platform restrictions, and campaigns are written to them from the start.

Google holds health content to a higher bar and looks for real expertise behind it. Pages are written for your clinicians to check, carry their names and credentials, and are not published until a provider has approved them.

AI answers matter more here than in most fields, because patients ask assistants about procedures directly. We check every month whether the practice is named. That can be influenced, never guaranteed.

Patient privacy

Tracking on a practice site is set up to count the enquiry without passing what the patient typed to an ad platform or an analytics tool. Where session recording is used, form fields are masked. Your compliance team can see every tool on the site and what it collects.

Groups with many locations

For hospital and medical groups, results are read for each location and each provider as well as for the group, so one location falling behind shows up on its own instead of being averaged away.

Where it fits

Programs start at $7,000 a month with the ad spend inside it, which suits practices where a single new patient is worth five figures. If the numbers in your market do not support it, we say so in the first reply.

Related reading: does AI search matter yet, and who should own the domain, the ad account and the Business Profile.

Tell us about your market   What it costs