Read your own numbers

Checks you can run on your own accounts

Each of these is something you can go and do today, on your own logins, without us. They take ten to thirty minutes and they use the tools you already pay for. We run the same checks on every account we take on, so what you find is what we would have found.

• Does your contact form actually deliver?A contact form has two halves.→
• Where does your ad money actually go? Reading the Google Ads invoice.If you have never looked at the invoice Google sends for your ads, you are taking someone's word for a number you could read yourself.→
• Check your map rank from somewhere other than your officeThe rank you see from your desk is the best rank you will ever see, because you are standing on top of your own listing.→
• Does every call reach the call log? Testing the line.A phone system can reject a call before anyone hears it ring, and the only symptom is that the phone seems quiet.→
• Is your CRM counting the same leads your phone system counted?Most owners get their lead count from one place, usually the CRM, and trust it.→
• What is in your ad account's search terms report, and who is reading it?The search terms report is the most honest document in your marketing.→