Local SEO, Google Ads and websites for roofing, sunroom, remodeling and outdoor living companies, where one signed job is worth five figures.
The calls worth paying for are the ones that become the jobs you want, in the towns your crews will drive to, at a cost the margin on that job can carry. Everything we run for a home service company is built around those calls.
Search and the map come first. A homeowner pricing a new roof or a screen room usually starts on Google and calls one of the three companies in the map pack. We measure where you sit on that map from points spread across your whole service area, every month, because a rank check run from your office flatters you.
Google Ads carries the phone while organic search builds. Before a campaign spends anything we strip out storm-chaser searches, DIY questions, free-quote farming and the counties you do not serve. The ads bill to your own card, in an account you own.
The website is organised around the jobs with the best margin. Each service gets its own page, and towns get pages where the demand is real. Every one is written for that town. Google treats a stack of near-identical city pages as scaled content, and we would rather add fewer pages that hold.
AI answers are part of it too. When someone asks ChatGPT or Google's AI Overview who to call about a sunroom, we check every month whether you are named. That can be influenced. Nobody can guarantee it.
Estimates booked, and where each one came from. Calls, forms and your CRM are reconciled against each other every month, so a lead the phone system logged and the CRM never saw shows up in month one instead of month nine. If you want to run that check yourself first, here is how.
What happens after the call belongs to your team. We can prove the lead arrived and show what produced it.
Roofing, sunrooms and screen rooms, patio covers, remodeling, siding and exterior work, windows, decks and outdoor living, concrete and hardscape. Builders of custom homes and pools sell on a longer clock, so they have their own page.
Programs start at $7,000 a month with the ad spend inside it, which is why we work with trades where one signed job is worth five figures. If your market or your budget will not carry it, we say so in the first reply.
Related reading: how much a roofer should spend on Google Ads, and why you rank on the map at the office and nowhere across town.
Vander Els Partners