Budget

What does this cost?

All in

Starting budget is $7,000 a month, all in. Ad spend sits inside that number, usually the smaller share of it, and is paid to Google on your card.

It is on this page because you should be able to find out whether this is even in range before either of us spends time on it. If the number rules you out, that is a useful thing to learn in ten seconds rather than in week three.

Starting at $7,000 a month. That is the floor rather than an average, and it is the same figure whether you arrived through a referral or through a search. Monthly

Ad spend Inside the budget, not stacked on top of it. Google bills your card directly, so you can read the media invoice yourself without asking us for a screenshot of it. Your card, not ours

Our fee Never a percentage of what you spend. We have no financial reason to push money into a market that cannot absorb it, and every reason to spend the least that still works. 0% of spend

The split The exact division between the work and the media is set after we measure your market, before anything is signed, because it depends entirely on what your market can actually carry. Set after we measure

Changes The split can move as the account matures. Paid usually carries more of the load early and less of it once search and the map are doing their share. Reviewed, not fixed forever

Work with us › What the work involves

This works when a single new customer is worth four figures or more. If yours is not, we will tell you that plainly instead of taking the money.

Included

What are we getting for that?

One invoice

All of it, every month, from one team. There is no starter tier that unlocks the rest later.

This is deliberate. The channels are only worth what they are worth because they are run together and reconciled against each other at the end of the month. Selling you three of them would be selling you something that cannot do the one thing it is for.

Nothing on this list is billed separately later. There is no setup fee, no build fee, no charge for the report, and no hourly rate hiding behind the retainer waiting for the month you ask for something.

What each channel involves →

included, every month

Websitebuilt, hosted, patched in your name

Local SEOtechnical, content, authority grid measured

Google Adsmanaged weekly 0% of spend

Map profilemanaged and defended suspension watch

Trackingcalls, forms, watchdog reconciled monthly

Reportdocument plus raw exports yours to keep

Accessyour strategist, directly no account manager

Ad spendinside the budget not a second invoice

Excluded

What is not included?

Read this part

Ad spend is not on this list, because it is inside the budget rather than additional to it. These are the things that genuinely are not ours to give you.

Photography Real photographs of your crews, your trucks and your finished work outperform anything we can write or generate, and we do not shoot them. We will tell you exactly what to capture and we will use every frame of it. You hire that

Video Same answer. Turning a job walkthrough into something worth putting on a page is a different trade, and you are better served paying somebody who does it every day. Not our trade

Answering the phone We can show you how many calls came in, which channel produced each one, how long it rang and whether anyone picked up. We cannot pick up. That is the one gap no amount of marketing budget closes. We measure it only

A guaranteed lead count We control what reaches your market. We control neither the size of that market nor whether your team closes what arrives in it. Anyone handing you a guaranteed number is either guessing or counting on you not checking. A read, not a guarantee

What you get instead Not a promised number. Once we start, we measure what your metro can realistically produce, and the raw numbers land in your report every month for you to check it against. Checkable, not promised

The floor

Why is there no cheaper tier?

Asked often

Because below this the math stops working for both sides, and a thin version of this is worse than nothing. It does not fail loudly enough for you to cancel. It just quietly underperforms for a year, and nobody pulls the plug because it never gets bad enough to force the conversation.

THE MEDIA

Too thin to move

Cut the spend far enough and paid stops producing data worth acting on. You end up paying for a sample size too small to learn anything from.

THE WORK

Too thin to do properly

Cut the work instead and it becomes a checklist run once a quarter. That is the version of this industry you have probably already bought once.

SO INSTEAD

We say no

Sometimes the honest answer is come back when the budget is there. We would rather tell you that than sell a thin version that quietly underperforms, and it costs you nothing to hear it.

We would rather turn the work down than sell a thinner version of it.

Terms

What am I committing to?

In writing, up front

Less than you are used to. The terms are set on the first call and written down before anything gets built, so you know the length of this before we know your billing details.

Term Agreed in writing before anything starts. Nothing gets built or launched before you have seen it, and there is no version where the terms arrive attached to the first invoice. No surprises later

Lock-in No long lock-in. Multi-year contracts in this industry mostly exist to protect the agency from its own results, and we would rather be kept because the monthly number is worth keeping. Kept, not trapped

Ownership The domain, the hosting, the ad account, the map profile, the analytics and the call tracking are all registered in your name on day one. Not migrated to you at the end, not held in an agency container. Day one, not day 400

If you leave You keep every bit of it, including the site and the historical data. No exit fee, no hostage domain, no starting again from an empty account somewhere else. You take everything

Billing One invoice from us each month for the work. Google bills your card separately for the media, on purpose, so you can see exactly what went to ads without taking our word for it. Two bills, deliberately

Notice In writing, in both directions. That includes us telling you when we think you would be better off stopping, which is a conversation we would rather have early than bill through. Both directions

What happens next

How do I find out if it is worth it?

Typical timing

WITHIN 48 HOURS

A reply from Matt

From the strategist who would run your account, not a booking link.

A STRAIGHT READ

Does it fit your market?

An honest read on whether your market carries this, before either of us spends anything.

THEN WE TALK

A real conversation

No pitch deck, no booking bot, no discovery call before the real one.

Work with us › Or just email us