Websites, local SEO and Google Ads for builders whose projects run to six figures and take months to sign.
Nobody signs for a custom home or an in-ground pool on the first visit. The buyer looks through your past builds, comes back three or four times over a season, and calls when they are ready. The program is built for that slower path.
Buyers judge a builder on work they can see. The site is organised around your real projects, photographed on your own jobs, with plain pages on how a build runs, lots, timelines and the questions your sales team answers every week. Stock photography does very little for a buyer about to commit six figures.
We write for the questions people search long before they have a shortlist: building on a lot they already own, what goes into the cost of a pool, how long a custom build takes in their area. Those pages earn the first visit. The second and third come from being easy to find again by name.
A broad pool campaign mostly finds people pricing an above-ground pool or a liner repair. We bid on searches that sound like a project and leave out the rest. Pool demand peaks before summer, so ad budget is weighted toward the months buyers are deciding, while the search work runs all year.
When the first click and the signed contract are six months apart, most reporting loses the thread. We keep the source of each enquiry attached to it in your CRM, so when a build signs in spring you can see what started it the autumn before.
Programs start at $7,000 a month with the ad spend inside it. If your calendar is already full for the next eighteen months, we will tell you the money does more later. Remodelers and other trades on a shorter clock are covered on the home services page.
Vander Els Partners