Websites, search and paid media for shopping centers, mixed-use districts and the developers and leasing teams behind them.
A development has two audiences who search in completely different ways. Tenants look for space, terms and who else has signed. Visitors look for what is open, what is on this weekend and where to park. A property that only serves one of them shows it, in empty units or in empty parking.
We build and run the property's website, with a leasing side a broker can send straight to a prospect and a visitor side that stays current as tenants open and events change.
On Google Maps, the property and the businesses inside it are kept accurate, so the center is found by its name and by what it has.
Search and paid campaigns run for each audience separately. Leasing enquiries and visitor traffic are measured apart, so one never hides the other in a blended number.
People now ask AI assistants where to eat or shop nearby. We check whether the property and its tenants are named in those answers.
Every leasing enquiry is tracked from the first click to the leasing team's inbox, with its source attached.
For a project still under construction, the work is building awareness and a list. Pre-leasing pages, construction updates and a sign-up for opening news give the property a search history before it opens, so launch week does not start from nothing.
For developers with several properties, each one is read on its own as well as across the portfolio.
Programs start at $7,000 a month with the ad spend inside it. What a property needs is scoped with you before anything is signed.
Vander Els Partners